Your Repairs Are Great, But No One Knows Who You Are

Jan 11, 2026

You can be world-class at what you do and still struggle to grow.

That’s the uncomfortable truth behind this episode of The All Access Podcast from Dent Repair Now.

Every day, technicians post flawless repairs — incredible metal work, beautiful finishes — but leave out the most important piece: themselves.

No name.
No face.
No voice.

Just music and time-lapse.

And while that looks cool, it doesn’t build trust.

Customers Don’t Buy Repairs — They Buy People

If a customer watches your video and can’t tell who you are, what you sound like, or whether they’d trust you with their car, you’re asking them to make a blind decision.

Video isn’t about showing off skill.
It’s about accelerating Know, Like, and Trust.

You Don’t Need to Be an Influencer

Most techs get stuck thinking video has to be perfect.

It doesn’t.

You don’t need:

Fancy edits
Studio lighting
A script

You need:

A phone
A simple setup
Your voice

If you’re not comfortable talking directly to the camera yet, start with:

Wide shots of the repair
A voiceover recorded later
A simple explanation of what you’re doing

That alone puts you ahead of most of your market.

Proof That Video Works

Gene shares multiple real-world stories where customers were already sold before he ever arrived — because they had watched his videos.

They felt like they knew him.
They trusted him.
The price conversation was easy.

That’s the power of being visible.

Let Your Personality Show

For 2026, Gene’s focus is being less polished and more real.

That includes:

Talking in the truck
Sharing life lessons
Showing humor and personality

And it’s already paying off. Customers are referencing videos that weren’t even about dents — because they connected with the person behind the business.

What Else Is Happening in the Industry

Paul Kordon, a major influence on modern PDR pricing and education, is currently battling lymphoma. The industry is encouraged to support him however possible.
A new show has launched: PDR Universe Podcast, hosted by Žan Vidic and Zeeshan, bringing international insight and high-level PDR discussion to the community.
MTE 2026 is right around the corner, with Gene appearing on Beginner Day, Education Day with KECO, the Shop Owners Roundtable, and a live podcast from the show floor.

Your Challenge This Week

Make one video.

Put your face or voice in it.
Tag @DentRepairNow.
Post it.

Your work is already great.
Now let people know who’s doing it.