#83 Sales And Pricing
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Speaker: [00:00:00] One, two.
Back to another episode of the All Access podcast from Dent Repair Now. I'm your host, Gene, and we're back at it for another week. This is number 83. We're knocking on 100. It's gonna be here before we know it, and as promised, haven't missed a week yet. It's Sunday night. It is 10 after 9:00. Well, eight after 9:00 if we're gonna split hairs.
Um, but to keep my promise to you, I am at the studio because we got the studio set up. Um, it's been a busy weekend. We had a big birthday party for Mac, or [00:01:00] Mac had a big birthday party for Mac yesterday. He wanted to throw a big picnic and, and have, uh, family and a few of his friends over, so that's what we did.
Uh, it was a great time. Uh, but as you can imagine, it was a lot of work to host, uh, and help host and get everywhere. Uh, a little bit of cleanup today, went out and enjoyed the new car, uh, cruised around and did some house projects. So now it's Sunday night and here we are. Uh, the good news is, uh, the studio has flooded a couple times.
Well, not flooded. Got water in. Wicked rainstorm came through tonight. Me and Melissa, uh, got a text and ran in to check the studio, and it was dry. So on a bright side or on, on a brighter note, we didn't have to, uh, you know, squeegee out the shop or squeegee out the floor or shop. Studio. This place. The studio.
So, uh, this week's episode, little bit of a play on last week's episode, [00:02:00] uh, because I got into some good conversations since the last episode, you know, and we really talked about pricing and educating our customers and what that takes. Or not necessarily educating the customers, but showing them or explaining to them why things cost what they cost.
Now, this is not a lesson. In fact, I think I could probably teach a full class, a full day just on tonight's topic. Uh, so we're just gonna touch on some points and, and, and that's gonna be that we can talk about pricing. We can collectively as a group talk about pricing, um, pricing strategies, pricing techniques- But I see a lot of technicians and I hear a lot of technicians that are
I don't wanna say pricing themselves out of repairs, but they are not taking the right steps in [00:03:00] order to justify said pricing, right? I feel like a lot of us, a lot of you, uh, are out there, right? And you got your price guide or you got Mobile Tech RX and, and whether you're using your own custom pricing or you're using a, uh, one of the, the PK, um, Precedence, whatever you're using, it's a guide, uh, and you need to be smart about it I've dealt with a bunch of people that
Because of how their brain works, I suppose, uh, look at a dent or look at a panel and they aren't thinking about what it takes to repair the panel, uh, conventionally or replace the panel or anything, whatever that looks like. And they just say, "Well, it's X size of damage and it's this and it's this and it's this and it's this and it's this and it's this, and it's gonna be [00:04:00] $8,000 if I punch that all in."
So I told the customer it's $8,000 to PDR their door Well, congratulations. Uh, I bet you didn't get the job, right? Unless it's on some kind of supercar. I think-- A- and even, I ran into it this week. We had a deer hit. So, '23 Equinox come in, and it was a fight. And, and I didn't, I don't even feel like I got too crazy on the car.
Uh, I really thought about going to, like, Clean Connection and, and letting them run this one because the insurance company was being so difficult. But what we did is Big fender dent, some parts on the passenger door. Hit the mirror, shattered the mirror, blew the mirror apart, uh, blew the cap off, dented the belt molding, scratched the glass, and then what I can only imagine is the ass end of the deer came around and hit the rear door and just buckled it top [00:05:00] to bottom.
Like, just ripples. Like, just, I mean, you could justify a new door. So we wrote for, call it mid-fives, I think is what we put on the car. Fair, I would more than happy to fix the car for that. Uh, and, and inside of there, you know, I think the mirror was like 700 bucks, you know, 100 bucks for the molding, a couple hundred bucks for the glass.
So we gave a thousand dollars worth of parts She calls her insurance company to make a claim after we educated her, right? Because they thought, actually the dealer that recommended her to come to us thought, "Oh, these guys can just r- pop it out." I'm like, "Well, there's no reason to pop it out and, like, half-ass this.
Like, let's do a nice repair. It's a '23. It's got 15,000 miles on it. It's not like this is some beater." So we price it at whatever the numbers are. She makes the claim, [00:06:00] and of course the insurance company comes back and they're putting a, uh, aftermarket fender on, an aftermarket mirror, aftermarket glass, uh, and they wrote like five hours of repair on the back door.
I'm sure because it's white and they looked at it outside and it was dirty, and he's like, "Well, I don't see much here. It'll be fine." Right? Forget that it's buckled this high
The fight we got into with the insurance company on this one, right? And this, like I'm coming back around, I promise, to the sales side of things. The fight we got into with the insurance company is we're not going to pay more to PDR it than we can write it for conventional. And I can agree with that, right?
That's not their, um, it's not their responsibility to pay more than how they could fix it conventionally. Now, different discussion on whether they wrote it right or [00:07:00] not, but the fact that they don't wanna pay more because of how we wrote it, understandable, kind of. But don't be a dick about it, insurance companies.
Have a conversation, and it's not my fault that you have gotten rid of all your physical adjusters and you're trying to do all this virtual with, um, independent adjusters coming out, and then you don't wanna pay them again to come out and look at the car and write it right. Not my problem. You're making it my problem, but it's not my problem.
It's your problem. It's a you problem. Fix your shit. All right. Sorry. Little rant. Anyways, so Shannon's calling and they're like, like they came back in the low threes, like barely three. Like it was a horribly written estimate. No blend time on the hood, just a partial drop on the bumper. Um, they, they missed a bunch of stuff.
No-- Like the back door needs a skin or be replaced or [00:08:00] whatever, but not five hours of repair. It's ridiculous This adjuster would not listen to me, wouldn't even talk to me or Shannon because, "Well, your price is ridiculous. I can put it-- I'm not gonna pay more." But I'm like... So finally with them, I came back to, and I took a bunch more photos and videos and attached it to the estimate, and I said, "Listen, here's, here's what I need from you, Billy Bob, the adjuster.
I just need you to write me a fair sheet. That means I need my proper R and I's. I need..." I took a picture, I'm like, "The fender comes up here and matches the hood like this. Nobody's gonna panel paint that,
Speaker 2: right?
Speaker: You're gonna blend the hood." I said, "I need the hood." I said, "And the back door, write it for a replacement, write it for a skin, something.
You're not even close to where you need to be. Whether we fix it or a body shop fixes [00:09:00] it, nobody's fixing that for five hours of repair time." So we go back and forth. Anyways, right, that seems to be a new trend with insurance companies is making my life miserable, uh, and pissing me off on repairs. They came back, we got, uh, close enough that we can, we can do the job and, and I'm gonna call it a win.
Um, and it's, you know, it's a good job to come through the shop for, for where we all got to. Customer's super cool about it. Um- I think next time this particular insurance company, uh, comes around, I'm just going full claim connection, and we're just gonna let them deal with the, uh, pain in the ass everything from the insurance company.
We'll just let a third party handle it and reduce my stress here. Like, forget about it. So anyways
The reason I tell that story is, right, like, like they got really hung up on the fender, right? And I don't remember [00:10:00] what we wrote on the fender. I'll pull it up for you while we're talking here and see if I can find it, uh, real fast. But what the problem was is we were so far apart and it was such a big number, even though I don't think it was a big number, such a big number, um, that I think...
Man, is anybody else having a problem with Mobile Tech RX not pulling up estimates? It started the other day for me. Let's log back in. That seems to be the fix there all the time. Um, the problem was that we were so far apart and they didn't understand how I got there or what I was comparing it to, that they were having a problem, right?
So I put 1972.62 on this fender. Um, now I, I don't think that's out of line, but they, you know what I mean, when they run [00:11:00] their numbers and they do it their way, okay, they come in at, you know, 1,000 bucks. Still fix the fender for 1,000 bucks if I have to. We'll make it work collectively as a whole. He wasn't wrapping his head around the big number and the fact that they're putting cheap aftermarket parts on it, that's a problem between the customer and their insurer.
When we are talking to customers, right? Forget claim or no claim, uh, it doesn't really matter. We can't or we don't want to just completely price them out of the, the repair if, if you wanna do the repair
To me, the price guide is just that. It is a guide to help me write exactly what I need or want to repair the panel for, right? You could, I guess you could split hairs and, and use it to wherever you wanna go to[00:12:00]
Just because you can follow the, the guide and measure and put all these factors in and, and run the number up, doesn't do you any good if you can't sell jobs, right? If you can't sell the job and close the job and bring the car into the shop, nobody wins. Customer doesn't win. You don't win 'cause you didn't make a sale.
PDR doesn't win because now they think PDR is more expensive than auto body. And I'm not saying that the value isn't there, I'm saying that, right, it's a value proposition. Like there's all these things that, that just don't line up I think you need to have an education on what it takes to conventionally repair a car.
And listen, there's companies out there like claimconnection.io, like Dent Ops, that can help you write more thorough conventional numbers and run those prices up [00:13:00] if you want to go down that path or if the car justifies it. Those guys and gals can even, um, negotiate on your behalf, right? I, I know for sure that Claim Connection has an entire, uh, claims handling process, right?
Where the insurance company calls and you say, "Actually, we're using a third-party representative," much like your independent adjuster. "We have our independent writers. You need to call them. You gotta talk to Tammy or Keith or whoever's doing the estimate, Noah, um, not us," and hand it off and they handle it.
Fantastic
Also, right? And again, I could teach a whole entire day or mul- multiple days on, on sales and selling and psychology. When you're going to deliver these numbers, I, I didn't walk up to this lady and tell her it was $5,722.83 to fix her car. We started at the front of the car, [00:14:00] and it was like, "The fender is," whatever I said, "1972.83."
I said, "And the mirror is this, and the paint for the mirror is this, and the belt molding is this, and the glass is this, and we need to tear all these down." We itemized it Think of delivering your pricing, part of your sales, like a little sales lesson. Think of delivering it like a server would at a, at a great restaurant, at a great steakhouse.
You know, when you walk in and they're like, "Hey, here's the menu. Just wanna let you know that everything is served a la carte and family style. Right. If you order just a steak, that's all you're gonna get out of the plate is a steak," right? But it works up. They don't walk through the door, or you don't walk through the door and they tell you, "Hey, thanks for coming in for dinner tonight.
It's gonna be 400 bucks plus a tip. Oh, and don't forget to tip the valet." Right? They go, "Hey, you wanna start off with this nice lobster bisque? We got a bowl of this. It's [00:15:00] $22.95. Probably like a glass of wine. That's $17. Oh, you want some truffle fries? That's another 20. Oh, you'd like a nice bone-in rib eye, 22 ounce, whatever.
That's 83." And they walk down the list. At the end of the night, you're not surprised when you see that big bill because you have been adding to it all night. When we're delivering the sales price or the price for these repairs, it's the same thing. "Okay. Before we give you the big reveal of what the total number is, we're gonna walk right through it.
Right? So look and listen, we looked at the fender. It's 14 inches. It's really deep. You see how it's through that body line?" "Oh yeah, I see that." "Well, that starts at this, and then the body line adds this, and the deep adds this. And then to get in here, we've gotta take this apart," and we walk through it. And man, I go so far as to not even [00:16:00] include the sales tax in the number.
I give the number before sales tax, and then I'm like, "Hey, and listen, the state always gets theirs. So, you know, the sales tax on this job is $222.80." "Oh, okay." For a grand total of whatever the, whatever the number is at the bottom of the line.
You need to take not just that, that informative educational approach we talked about last week, but when you are selling in person, you need to walk through and talk through exactly what's going on. Same thing for you hail techs out there, right? You're doing hail j- hail jobs and cars are getting lighter, the metal's getting lighter, so these, these dent counts are going up, the sizes are going up, the complication of repair and RNI is going up.
Don't tell the customer it's $10,385 to fix your car. Walk through. The hood's this, the roof is this, [00:17:00] the roof rail is this, and then we're gonna add-- we have to add because we've gotta do all glue pull here, and we need to take this apart, and you've got your pre-scans and your post-scans and corrosion protection and so on and so forth.
Break it down to an a la carte style. I, I really think, like, the back of my old sales training slides, when you come out and deliver that price, the big price all at once, that's like taking a sledgehammer and just smashing them, bam, right in the head. When you walk out and you're talking to them and you're teaching them, and listen, it's a la carte and, you know, a 14-inch starts, then starts here, and a little sprinkle of body line with a side of deep, right?
A little side, side dish of some RNI for you. You know, I picture that waiter, that server, I would be a waiter, right? With the white towel on their forearm holding it like this. "Sir, how can I help you today? I would love to serve you up and fix this dent for you."[00:18:00]
You guys need to work on softening your sales approach, right? Work on actually having an approach, the psychology behind it. It's been really cool going through with, uh, some of my coaching clients and working and talking through some sales stuff. Oh, and this stuff works, right? It's pretty cool to have them come back and talk about how that's changing how they're selling.
There's psychology behind it. There is human nature behind it. Uh, there's sales theory behind it. If you don't wanna go get trained... Uh, oh, by the way, still some openings for training or for coaching, I'm sorry. If you would like to work on your, uh, PDR business and get dialed in, be it physical skills, marketing, sales, website, anything like that, hit me up.
We, we've got single sessions. We've got multi sessions. We've got in-person. We've got in-person on location. [00:19:00] Uh, I've got a ton of different ways we can work together. Uh, just send me an email, [email protected]. Hit me a DM, shoot me a text if you've got my number. Happy to talk about, uh, the options that are out there for you.
Anyways, back to the, uh, episode, right? Shameless plug there. I wanna see you guys working on bettering yourself at sales. Uh, go get Zig Ziglar's books on sales. I'd lis- I could listen to that dude talk on an audiobook all day long. Uh, if you're a reader-reader, I think you're missing out 'cause Zig's voice was just, it was something special, at least for me.
Um, go read "How to Win Friends and Influence People." That's an amazing book on how to deal with people. Uh, Nicholas Boothman's "Convince Them in 90 Seconds," right? Another great sales book that you can put into play, uh, to work with. [00:20:00] Um, go get yourself an education in sales, in face-to-face, like, cold-blooded killer sales.
Go check it out. You gotta, you gotta get into it for sure. So, end of rant, uh, on the topic of s- learning how to sell. Just because you can't... Just because you can price it using a price guide doesn't mean that you can sell it. And if you're not selling it, you're not doing shit, and you're not making any money.
You gotta make some money and make it happen here, right? That's what it is all about. So, I believe, if I get this out of the way, that it is time for There you go. There it is. Our tool of the week.
All right, this week, and I'm trying not, I'm gonna try [00:21:00] not to make this too painful for you guys listening. Uh, but anyways, uh, I don't think we've done anything from Carl yet, from Stucky. Uh, but the tool of the week this week is my... Oh, that's upside down. Is my 18-inch Stucky portable light. Um, it's got the push button controls back...
Oh, push button controls back here. So this particular light is cool, warm, cool, warm, cool. So it is a five-strip light. Um, it's got a dimmer. I never use dimmers. Uh, I like them nice and bright. Uh, if I were to go back and build this again, I would go warm, cool, warm, cool, warm, because I-- as I get a little bit older, uh, I'm finding that I am seeing...
My contrast is better with the warm white than the cool white, and I would like that center strip to be warm. But I digress. It is there. Uh, I love [00:22:00] Carl's fade, right? You can really tell that Carl was a dent wizard back in the day. He has that fade. It's like it's crispy. I, I love a crispy, sharp fog. Crispy, sharp fade.
Uh, you can set this up... Apologies for the squeaks. You can set this up to hang from the end, which is how I like it, because you can... I can, I can reach a little further. Or, right, if you wanna move it to the center, you can move it to the center. Total preference for me, this is the winner all day. It uses his proprietary batteries.
I love how light this thing is. Like, this is a nimble fly around. It hangs on the side of the car. I use it for door dings. I use it for cross-checking. Um, even, you know, working on smashes, I'll have my big light up and down. I'll throw this on the ground to get a cross-check. Um- Super bright if you are, if you're working outside.[00:23:00]
Let's see if we can turn everything on and, and really blow out the camera. Right, if you were working outside... Yeah, we can't even get them to show, uh, how bright that is. Uh, working outside, great out in the direct sun. I mean, put shade-- You should shade yourself, but even in a bright, bright day, it's out there.
And then I recently, sort of recently, maybe it's been a year now at this point, upgraded to his power suction cup. Um, man, I have the worst luck with pump cups. They get dirty. I don't know if I abuse them, if I just have bad luck. Always fall off. Uh, these power cups are absolute money. Uh, I use this in the shop every day.
I probably only charge this maybe every week and a half. Uh, when it starts to get down, you know, to two dots, I just plug it in overnight. Um, this really is my go-to [00:24:00] mini light, portable light. Like this, I don't think you can beat it. Carl, you need to update my website description 'cause I think you have me down as like the Kiko trainer.
Um, I still think it's an amazing portable light, but I'm not a Kiko trainer anymore. Although I do love Kiko, but it's not my job title. Carl, update your website. Give me a better quote on there for sure. Uh, available at stuckeytools.com. Uh, and those batteries on top of being light seem to last years, right?
It's really not a whole lot different than a, uh, Milwaukee battery like I use for everything else. Um- But the light portable-ness to it is just amazing. Absolutely amazing. So head on over to stuckeytools.com, check out that light. Check out all of Carl's lights. Uh, they are fantastic. All right, now back to your regularly scheduled show[00:25:00]
All right, so what do we got going on? We have-- I got a message. I woke up to a message this morning from our buddy Thad Treece, AKA Dentproof, not Dent Pro Of. That's his dad. It's Dentproof, right? Thad, and, and I had to ask him because, uh, I, I've heard of it, but I don't know what it is, has started a Discord server for PDR techs, right?
Where I guess it's a little bit more private than your socials, uh, a little bit more, um, I guess private, right? Talk a little bit more business, talk a little bit ab-bit about the business side of things without prying eyes of customers or insurance companies or anything like that. It is called the Panel Beaters Club Discord server, an online forum to discuss [00:26:00] all aspects of PDRs or all aspects of PDR.
Uh, I will send you the Discord link, or I'll put the Discord link in the description. But anyways, if you are like me and you're not sure what Discord is, he said... Uh, I said, "Can you enlighten me, Thad?" He said, "Sure. Of course. It's an online discussion form- forum. Uh, there will be different topics in there.
Uh, ideally, I'd like to have a mix of experienced techs and newer techs where we can swap ideas and knowledge about things maybe we don't want the general public seeing. Just a place where PDR guys," well, let's call it PDR techs, "where PDR techs can talk freely without prying eyes." So that is it. Uh, and I did clear it with Thad, uh, before we hit record tonight to make sure it was cool for him to or cool for us to share, uh, here.
Uh, so I did. The link will be in the show notes or description, depending on where you are seeing this. [00:27:00] Uh, I mentioned coaching. If you need coaching, hit me up. I'd love to coach. It's really one of my favorite things to do. PDR Expo is in like just over a month, five weeks. Mm, a little five and a half weeks, uh, until PDR Expo at the Rio in Las Vegas.
Come see us. Come support the people that support you. Come check out the competitions. Come and cheer on Mac going in after that beginner's... He feels like he's been doing dents forever, but he's still under his two-year mark. Come in and cheer him on for that beginner's competition. I would love to see him bring home the trophy, although I'm not sure his head will fit back on the plane if he wins.
Hmm. Well, we'll stuff it in there or maybe we'll just check him into the luggage area. Anyways, I'm just kidding. I'm super excited with how well he's doing. Uh, but come out, check it out. Uh, there's a ton of speakers out there. I think [00:28:00] Matt Boyette is talking about the knock-up technique, uh, which is really cool.
Um, yeah, come check it out. We got the roundtable deal on Friday. Uh, exciting, exciting stuff. Ba, ba, ba, ba. Oh, we here at Dent Repair Now are still looking for a couple apprentices. If PDR is something you are thinking about getting into and that's how you found us, or you're into it and you're looking to grow, get better, um, join a team, hit us up.
Hit up [email protected] will get you directly to me. Um, I would love to talk to you about it. I've got somebody we're talking to this week about it actually from listening to the show, so we'll see how that goes. Uh, but anyways, that apprenticeship is absolutely open. Uh, in fact, I'm looking forward to getting some young blood or some fresh blood in here, uh, to work through and, and see what we can, [00:29:00] uh, see what kind of career we can create for you.
And I think I think that might be it. It's late, 9:37. I guess we went about a half an hour. Oh yeah, we're at 29 minutes and 11 seconds. So apologies for... Oh wait, no, I gotta go over some new stuff. What do we have new on the background? So from our buddy Dave Fisher, he found this sign. I need to find these cigars, 'cause this is really cool.
He found this sign for PDR Cigars. Are you kidding me? How cool is that? And he ordered it in, and it came in dented, so he had to do a little bit of PDR to it before he could give it to me. Uh, but anyways, that was, uh, that was super cool. Dave, thank you for the sign. I love it. I told you it was going on the background, and there it is.
And we swapped out hats this week. Those were all here last week, but we added that. Keith [00:30:00] Cosentino's Black Plague Make Metal Flat Again hats. Uh, love the hat. Uh, I've been waiting to put it on the background. Uh, and I've got a whole stack of hats sitting off camera over there to swap out. And I left the shirt up over here because I had a great episode last week, well this week.
No, it'll be last week by the time you listen to it, uh, on PDR Universe with John and Zeeshan. Uh, we got into a little bit of learning PDR first through glue pull. Uh, a little bit of some theory in there and how we got into that, and we had a great discussion. And, uh, they, they have a hard limit of 60 minutes, and, uh, I think John had to do a little bit of magic editing to get us down to exactly 60 minutes.
But when I saw it on YouTube, he had made it. I think it's for some translation stuff. Anyways, John, Zeeshan, I told you on the show, but thank you so much for having me on there. I had a blast. It was a great [00:31:00] time. And guys, it is... That's a wrap. I'm going home. I gotta publish this thing. Uh, but thankfully the edit's generally pretty easy.
So we... Oh, shoot, I almost forgot. We have to do a marketing minute. I guess we're gonna go for a few more minutes. Man, I'm slacking. All right. Here it is, episode three of the PDR Marketing Minute, and we're gonna listen to this together because, uh, I haven't listened to it yet. Let's go.
Speaker 2: And now it's time for the PDR Marketing Minute, your weekly quick tip to help you build your PDR business.
Speaker: Hey, and welcome back. It's episode three of the PDR Marketing Minute. I'm Gene Fedde, your host. Let's get started. Today, we're gonna keep con- keep working down our checklist, and we're gonna talk about the Google My Business listing. That- those are the results that show up at the top of Google [00:32:00] with business listings, normally next to the map, or on a mobile device, sometimes that will pop up as the most relevant lead or the most relevant, um, result first, and it's actually a big Google listing.
That's what we're creating. So they are free to create. Uh, you go to google.com/business and walk right through the, uh, walk right through the steps there. You wanna make sure that you add as much information in here as possible. You need to have your business name. Even if you're a, uh, a mobile service and you don't, uh, don't, don't work out of a physical location, you need to put an address in, and that's where Google's going to mail you a postcard to, to verify that you are who you say you are, and that you should have control of this business listing.
Uh, you need your phone number, your website. Uh, a quick tip here, make sure you always write out the full address, http://www.yourwebsite.com. Uh, that, that makes [00:33:00] it a link, and it works in and across all browsers. You wanna add your hours and Monday through Friday, each day, whatever the hours are, Saturday if you work, Sunday if you work.
You wanna make sure that you have that in there. Uh, if you're like most of us and you do operate, uh, on a mobile basis, there's gonna be a section in there that says, "I'm a service business," or, "I'm a mobile business. I do not see customers at this location, but we provide service inside of a set area." I think they have a limit on it.
I know that I do a 40-mile circle around myself. You want to add photos. That's gonna help you show up when somebody does a Google search, if they click on images. If your photos are in your Google My Business listing relevant and local, it's gonna give you automatic, automatic results in those images that hopefully will be copyrighted by you and send people back to your website.[00:34:00]
When you get that business card or the postcard from Google, you need to make sure you go back in and claim it. That shows that you're a verified business, and it also is what lets you turn on Google Reviews inside of those listings. And, uh, like I've said at, uh, in many places, reviews are modern-day word-of-mouth advertising.
It's, it's gotta be one of the most important things for you to do to help drive your retail business. So guys, that's about it. Hopefully, we'll be putting a little video together on how to walk through this whole process. That video should be coming down the pipe pretty soon. Thanks for listening. We'll see you next
Speaker 2: week.
All right, guys, take care.
Speaker: All right. Pretty solid vice-- advice still, uh, that Google Business listing. Actually, you probably could damn near survive without a website before you could survive without that Google Business listing. So get that updated. A couple of things I [00:35:00] did notice in there, uh, were, and I took some notes, that's what I was doing while we were listening.
Uh, the domain now is business.google.com. Uh, side note, if you, if you don't know this, you now manage that either from a, the, like a laptop, right? I guess you can't even see my laptop on here. Or, uh, if you're going to use your mobile device, uh, you actually use the Google Maps app is where you get to business to respond to reviews, et cetera.
Uh, writing out your full domain address is still accurate, but I believe everything now would be HTTPS because everything needs to be secure. So make sure that's on there. And for you physical shop guys, certainly when you are moving shops and potentially even when you are making big updates, uh, instead of the postcard, uh, because I think people were hacking that, [00:36:00] uh, they now are making you do verification videos, uh, and that's kind of a pain in the butt.
Um, good luck is all I can tell you if you have to do it. Um, and even, man, we had to verify our business. I can't remember. I think that may have been an AdWords thing. We had to verify our business. I had to upload my articles of incorporation and everything, like total pain in the butt, but, like, that's just what you gotta do.
So anyways, keep up on that. The posts are still relevant. The photos are relevant. The geotagging of your photos are relevant. Services are relevant. I, again, I don't know that for a business, for certainly for a local service-based business, I don't know that there is anything more, um, relevant than that Google Business listing.
So that's it. Well, I'm glad we didn't forget to do the PDR Marketing Minute. I'm gonna have to make a little PDR Marketing Minute, uh, screen for on here, right? So I can drop that in. Anyways, guys, thank you so much for [00:37:00] listening. Uh, if you're not following us on social media, go get after it, um, @DentRepairNow across the board.
Um, anyways, that's it. Thank you so much for watching. I will see you next week on this podcast right here.
